The Chinese prefer to holiday in Australia.
Australia is officially top of the travel charts in China after a survey commissioned by PATA Travel Intention found that more than half of all travellers from China were intending to holiday in Australia.
The survey also questioned the travellers on what criteria would they choose a holiday destination, the results were natural scenery, sunshine and beaches – all of which are abundant in Australia!
360,000 visitors from China travelled to Australia during the year ending in March of this year, generating a staggering $2.3 billion for the economy.
Over the past few years Tourism Australia has worked hard to build links within the Chinese travel industry and it seems that their hard work has paid off, as Managing Director Andrew McEvoy says: “Since gaining Approved Destination Status in 1999 the China travel market has grown exponentially for Australia to become one of our top five sources of international travellers.”
“Over the coming year we are doubling our efforts in the market and working closely with our airlines partners to ensure that we continue to grow the market further.”
The hugely successful tourism campaign ad ‘There’s Nothing Like Australia’ will be launched in China next month and hopes are high that the ad campaign will be a resounding success. Recent ad previews shown in Shanghai received a positive result, with 90% of those watching the ad saying they were more likely to travel to Australia as a result.
If you want to find out what has captured the imagination of the Chinese, then don’t put off your holiday to Australia – the earlier you make your booking, the cheaper your flight to Australia will be. Log onto the Tourism Australia website for lots of great holiday ideas and travel itineraries.
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